Weekly Performance Review Template

Use this every week after Search Console, GA4, and AdSense data are available.

Review period:

• Start date:
• End date:
• Reviewer:

1. Traffic Snapshot

Metric	This week	Previous week	Change	Notes
Total page views
Organic search clicks
Search impressions
Average CTR
Average position
Engaged sessions

2. Revenue Snapshot

Metric	This week	Previous week	Change	Notes
Estimated earnings
Page RPM
Impression RPM
Viewability
Invalid traffic warnings

3. Top Search Queries

Query	Clicks	Impressions	CTR	Position	Action

Actions:

• High impressions, low CTR: improve title and excerpt.
• Position 8-20: add examples, FAQ, internal links, and verification steps.
• Position 1-5: protect ranking; update only when information is stale.

4. Top Pages

Page	Clicks	Page views	RPM	Engagement	Action

Actions:

• High traffic, low RPM: test post-bottom ad or related article flow.
• High RPM, low traffic: create adjacent posts in the same cluster.
• High impressions, low clicks: rewrite title and first paragraph.

5. Content Queue Decisions

New posts to write next:

Priority	Translation ID	Primary keyword	Reason

Posts to refresh:

Priority	Existing URL	Reason	Planned edit

Internal links to add:

Source post	Target post	Anchor text

6. Ad Changes

Do not change more than one major ad setting per week.

Change	Page/category	Expected impact	Review date

7. Decisions

• Keep:
• Change:
• Stop:
• Next review date: